In an era where sustainability is more than a buzzword, Crocs is stepping up with its “Old Crocs. New Life.” takeback program, revolutionizing how we think about footwear waste. This initiative not only underscores the brand’s commitment to environmental responsibility but also offers consumers a tangible way to participate in the circular economy.
What Is the “Old Crocs. New Life.” Program?
Launched nationwide in May 2024, following a successful pilot in 10 states, the “Old Crocs. New Life.” program invites customers across the continental U.S. to return their used Crocs—regardless of condition—for recycling or donation. Participants can drop off their shoes at over 150 retail and outlet locations or request a free mail-back kit through the Crocs website. As a token of appreciation, each participant receives a one-time 10% discount on their next Crocs purchase.
Giving Old Shoes a Purpose
The returned footwear embarks on one of two paths:
Donation: Gently used pairs are donated to Soles4Souls, a nonprofit organization that empowers entrepreneurs in developing countries by providing them with inventory to start and sustain small businesses.
Recycling: Shoes that are beyond wear are sent to ReCircled, where they’re deconstructed and processed into post-consumer recycled materials. These materials are then used to create new products, such as the limited-edition “Keep It Going Classic Clog,” which boasts 25% recycled content from returned shoes.
Why This Matters
The fashion industry is a significant contributor to global waste, with billions of shoes ending up in landfills annually. Crocs’ takeback program addresses this issue head-on by promoting a circular lifecycle for its products. By encouraging consumers to return their old shoes, Crocs not only reduces environmental impact but also fosters a culture of sustainability and responsibility.
How to Participate
Joining the movement is simple:
In-Store Drop-Off: Bring your used Crocs to any participating retail or outlet store and place them in the designated collection box.
Mail-In Option: Visit crocs.com/oldcrocsnew.html to request a free mail-back kit, allowing you to send your shoes directly to Crocs for processing.
In return, you’ll receive a 10% discount on your next purchase, making sustainable choices even more rewarding.
A Step Towards a Greener Future
Crocs’ “Old Crocs. New Life.” program exemplifies how brands can take meaningful action towards sustainability. By transforming old shoes into new opportunities, Crocs is not only reducing waste but also setting a precedent for the industry. As consumers, our participation in such programs amplifies their impact, paving the way for a more sustainable and responsible fashion landscape.
Return your old Crocs and be a part of the sustainable fashion revolution.
