In a powerful demonstration of celebrity influence and corporate responsibility, Selena Gomez has once again proven that her brand, Rare Beauty, is about more than just makeup. In partnership with Sephora, Gomez has announced that 100% of Rare Beauty sales on October 10, World Mental Health Day, will be donated to the Rare Impact Fund, her initiative to raise awareness and support mental health services. This collaboration reflects Gomez’s commitment to both beauty and mental health, making it a significant move for the brand and her personal advocacy.
Let’s take a closer look at the initiative, what the Rare Impact Fund does, and how this partnership with Sephora aims to make a lasting difference.
The Rare Impact Fund
Selena Gomez launched Rare Beauty in 2020 with the goal of challenging beauty industry norms and fostering self-acceptance. Central to the brand’s mission is promoting mental health awareness and reducing the stigma associated with mental illness, issues Gomez has been vocal about based on her own personal experiences with anxiety, depression, and bipolar disorder. The Rare Impact Fund was established alongside the beauty line as a way to give back to the community by funding mental health initiatives.
The Rare Impact Fund aims to raise $100 million over the next 10 years, with a percentage of all Rare Beauty sales supporting this cause. The fund focuses on providing mental health education and resources, particularly for underserved communities. Since its inception, the Rare Impact Fund has partnered with various organizations, foundations, and schools to promote mental health awareness and ensure that young people have access to the care they need.
Sephora’s Role: A Leader in Beauty & Corporate Social Responsibility
Sephora, as one of the leading beauty retailers globally, has long been a champion of social causes, including diversity, inclusion, and now, mental health. By partnering with Rare Beauty on this initiative, Sephora is showing its commitment to using its platform for positive change. The collaboration is a reflection of Sephora’s values, as the retailer continues to support brands that prioritize more than just beauty, but also inclusivity and wellbeing.
Sephora’s involvement in donating 100% of Rare Beauty sales on Mental Health Day strengthens the campaign’s reach and impact. As a retail giant with stores worldwide and a massive online presence, Sephora’s support ensures that this initiative will reach millions of customers, helping to raise substantial funds for the Rare Impact Fund while also spreading awareness about mental health. This is more than just a promotional partnership—it’s a chance for Sephora and its customers to be part of a meaningful cause.
The Rare Beauty Products That Give Back
Rare Beauty has built its brand around self-expression, authenticity, and inclusivity. The product lineup, which includes everything from foundations to blushes, lipsticks, and highlighters, is designed to celebrate individual beauty and promote confidence. But on October 10, each product sold will carry a greater purpose: helping to support mental health initiatives through the Rare Impact Fund.
Here are some of Rare Beauty’s standout products that customers will be purchasing with the knowledge that their money is going toward an important cause:
Liquid Touch Weightless Foundation
A light, breathable formula that offers buildable coverage, this foundation has been celebrated for its inclusive shade range, with 48 options for various skin tones.
Soft Pinch Liquid Blush
This highly pigmented yet blendable liquid blush has become a fan favorite for its long-lasting formula and ease of use, providing a natural flush of color.
Positive Light Liquid Luminizer
Perfect for achieving a radiant, glowing look, this luminizer highlights the skin’s natural beauty without looking too heavy or artificial.
Lip Soufflé Matte Cream Lipstick
Known for its creamy texture and rich pigmentation, this matte lipstick provides long-lasting wear without drying out the lips.
These best-selling products are not only designed to enhance physical beauty but also represent the brand’s mission of self-acceptance. By purchasing any of these items on Mental Health Day, customers are not only enhancing their beauty routine—they are contributing directly to mental health awareness and support.
The Impact of Gomez’s Personal Advocacy
Selena Gomez has always been open about her mental health struggles, using her platform to discuss her journey with anxiety, depression, and her bipolar disorder diagnosis. Her transparency has inspired many, particularly young people, to prioritize their mental health and seek help when needed. Gomez’s experiences have deeply influenced Rare Beauty’s mission, and the creation of the Rare Impact Fund is a reflection of her personal desire to give back.
Through her personal advocacy, Gomez is breaking down barriers and encouraging conversations about mental health in spaces where it has historically been taboo, such as the beauty industry. By making mental health a central pillar of her brand, she is helping to destigmatize mental illness and promote the idea that beauty comes from both physical and emotional wellbeing.
How You Can Support the Cause
Supporting Rare Beauty’s initiative on World Mental Health Day is simple: on October 10, visit your nearest Sephora store or shop online at Sephora.com to purchase any Rare Beauty product. Since 100% of sales on this day will be donated to the Rare Impact Fund, every purchase will directly support mental health initiatives, making your beauty buy even more meaningful.
Even beyond this special day, Rare Beauty donates 1% of annual sales to the Rare Impact Fund, meaning that every purchase contributes to mental health support year-round. You can also learn more about the Rare Impact Fund, donate directly, or explore partnerships with mental health organizations through Rare Beauty’s website.
Final Thoughts: Beauty with a Purpose
Selena Gomez and Sephora’s decision to donate 100% of Rare Beauty sales to the Rare Impact Fund on World Mental Health Day highlights the power of beauty brands to effect change. This initiative not only raises much-needed funds for mental health services but also amplifies the message that mental health matters. Through her personal advocacy and the mission of Rare Beauty, Gomez is helping to destigmatize mental illness and provide resources for those who need it most.
As customers and fans of both Selena Gomez and Rare Beauty, this is an opportunity to support a cause that goes beyond makeup. Every purchase on October 10 will help make a difference in the lives of those struggling with mental health, proving that beauty is more than skin deep—it’s about supporting the wellbeing of everyone.